You searched for: "*"

The results has been filter on Authors containing Anne-Catherine Dugast.
ANA has found 1 results for you, in 422 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Keep a watchful eye to find ideas throughout everyday life

We begin by summing up the changes that have occurred within society and with regard to consumption behaviours. From these changes, we deduce the need for a different approach to consumer research: the principle of reverse marketing. Reverse...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Caroline Lioret, Anne-Catherine Dugast
December 1, 1995
×

Citation

Lioret and Dugast (1995a, December 01). Keep a watchful eye to find ideas throughout everyday life. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/keep-a-watchful-eye-to-find-ideas-throughout-everyday-life